Mandatory Continuing Professional Education (MCPE) ,

Green Marketing: A Source of Competitive Business Advantage

In today's rapidly evolving business landscape, sustainability has emerged as a pivotal factor shaping consumer behavior and corporate strategies. Green marketing offers a compelling avenue for businesses to align their practices with environmental consciousness while gaining a competitive edge in the market.

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Learning outcomes:

At the end of this session, participants should be able to:

Define the concept of green marketing

Explain how to use green marketing as Corporate Social Responsibility (CSR) tool

Discuss green marketing and business competitiveness

Explain Green Marketing Strategies

Enumerate benefits of green marketing to business

Course Content

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Course Includes

  • 14 Lessons
  • 8 Quizzes
  • Course Certificate

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What's your experience? We'd love to know!
Rotimi
Posted 3 weeks ago
Instructive!

Not just a lecture but an instruction to be conscious of how business activities negatively impact our environment and do something about it. The most important benefit is credibility.

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