Green Marketing: A Source of Competitive Business Advantage

Mandatory Continuing Professional Education (MCPE) ,

Green Marketing: A Source of Competitive Business Advantage

In today's rapidly evolving business landscape, sustainability has emerged as a pivotal factor shaping consumer behavior and corporate strategies. Green marketing offers a compelling avenue for businesses to align their practices with environmental consciousness while gaining a competitive edge in the market.

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Learning outcomes:

At the end of this session, participants should be able to:

Define the concept of green marketing

Explain how to use green marketing as Corporate Social Responsibility (CSR) tool

Discuss green marketing and business competitiveness

Explain Green Marketing Strategies

Enumerate benefits of green marketing to business

Course Content

Green Marketing (Learning outcomes & Contents)

What is green marketing? 1 Quiz

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Lesson Content

Origin of Concept & Objectives of Green Marketing? 1 Quiz

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Lesson Content

The Paradigm of Green Marketing 1 Quiz

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Lesson Content

Green Marketing as a Corporate Social Responsibility (CSR) Tool 1 Quiz

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Lesson Content

Green Marketing and Business Competitiveness 1 Quiz

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Lesson Content

Green Marketing Strategies 1 Quiz

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Lesson Content

Business Benefits of Green Marketing 1 Quiz

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Lesson Content

Case Study and Contributions

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Free

Course Includes

14 Lessons
8 Quizzes
Course Certificate

Ratings and Reviews

4.8

Avg. Rating

6 Ratings

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What's your experience? We'd love to know!

<img alt='' data-src='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png' data-srcset='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png 2x' class='avatar avatar-32 photo lazyload' height='32' width='32' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/32;' /><noscript><img alt='' data-src='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png' data-srcset='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png 2x' class='avatar avatar-32 photo lazyload' height='32' width='32' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/32;' /><noscript><img alt='' src='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png' srcset='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png 2x' class='avatar avatar-32 photo' height='32' width='32' />

MB031737

Posted 1 week ago

Impactful

It is very thoughtful and enhances my professional growth

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MB043518

Posted 4 weeks ago

Na

Na

<img alt='' data-src='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png' data-srcset='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png 2x' class='avatar avatar-32 photo lazyload' height='32' width='32' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/32;' /><noscript><img alt='' data-src='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png' data-srcset='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png 2x' class='avatar avatar-32 photo lazyload' height='32' width='32' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/32;' /><noscript><img alt='' src='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png' srcset='https://ican.getdigitallearning.com/wp-content/plugins/buddyboss-platform/bp-core/images/profile-avatar-buddyboss-50.png 2x' class='avatar avatar-32 photo' height='32' width='32' />

MB039150

Posted 1 month ago

Timely

Timely and interesting topic. Kudos ICAN and the Presenter

MB003970

Posted 1 month ago

Great

I actually really enjoyed this course. I appreciate the effort put into the course and the notes.

MB005195

Posted 4 months ago

Good Course

Useful learning about Green Marketing

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MB013469

Posted 8 months ago

Social responsibility

well delivered

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