Green Marketing: A Source of Competitive Business Advantage

I am well informed and now better trained on the need to apply a green marketing concept in my consulting services Well delivered and absorbed Manny thanks for value for money

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Conscience and practical

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This course reinforced sustainability as a strategic business tool, rather than a branding exercise. A key insight gained was that green marketing delivers competitive advantage only when environmental practices are embedded in core strategy, operations, and value propositions. This integration strengthens credibility, differentiation, and long‑term value creation.

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I never knew that consultant can also go green. All my years of existence, my assumption was green marketing only applies to the construction industry. This webinar is an eye opener. Thank ICAN for the opportunity and also, thank you to the facilitator. Not forgetting the support to the facilitator.

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What stood out for me is that whether you are producing a product or rendering services, you can adopt green marketing, which will benefit your company (improving credibility, More profits, innovation ) while also keeping the environment safe

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I like standard operation without cutting process. I am a diligent and trustworthy in my dealings. I pay more attention to details, values and others. I sincerely like a process without reservations. I do all my best to ensure the right thing is done according to policy and regulation. I don't like a system were due diligence and process is compromised. I profer to remain were i am than compromi

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The course is well structured, rich in professional content and topnotch delivery by the presenter Steve Olayinka. However, it is observed that the platform does not permit course login on more than one device.

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The course is very informative . I have gained new knowledge of green marketing. Thank you ICAN for this opportunity

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The course is very informative . It has increased my knowledge of green marketing

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It was worthwhile.

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