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Mandatory Continuing Professional Education (MCPE) ,

Green Marketing: A Source of Competitive Business Advantage
(10)

In today's rapidly evolving business landscape, sustainability has emerged as a pivotal factor shaping consumer behavior and corporate strategies. Green marketing offers a compelling avenue for businesses to align their practices with environmental consciousness while gaining a competitive edge in the market.

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Learning outcomes:

At the end of this session, participants should be able to:

Define the concept of green marketing

Explain how to use green marketing as Corporate Social Responsibility (CSR) tool

Discuss green marketing and business competitiveness

Explain Green Marketing Strategies

Enumerate benefits of green marketing to business

Course Content

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Course Includes

  • 14 Lessons
  • 8 Quizzes
  • Course Certificate

Ratings and Reviews

4.9
Avg. Rating
10 Ratings
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What's your experience? We'd love to know!
MB004083
Posted 3 months ago
Knowing what to do and doing it

The course is very informative . It has increased my knowledge of green marketing

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MB004220
Posted 4 months ago
Very educative course

It was worthwhile.

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Posted 5 months ago
ICAN is the best

A simple yet profound method of learning

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Posted 6 months ago
ICAN should also go green!

E-learning offers a sustainable solution for professional development. ICAN can promote this eco-friendly approach through targeted green marketing campaigns. One strategy could be to require members to complete an e-learning module at least once every two years, highlighting the environmental benefits and convenience of digital learning.

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Posted 7 months ago
Impactful

It is very thoughtful and enhances my professional growth

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Posted 7 months ago
Na

Na

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Posted 7 months ago
Timely

Timely and interesting topic. Kudos ICAN and the Presenter

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Ogueri
Posted 7 months ago
Great

I actually really enjoyed this course. I appreciate the effort put into the course and the notes.

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MB005195
Posted 11 months ago
Good Course

Useful learning about Green Marketing

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Posted 1 year ago
Social responsibility

well delivered

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What's your experience? We'd love to know!
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