Learning outcomes:
At the end of this session, participants should be able to:
Define the concept of green marketing
Explain how to use green marketing as Corporate Social Responsibility (CSR) tool
Discuss green marketing and business competitiveness
Explain Green Marketing Strategies
Enumerate benefits of green marketing to business
+264
enrolled
Course Includes
- 14 Lessons
- 8 Quizzes
- Course Certificate
Ratings and Reviews
MB031300
I never knew that consultant can also go green. All my years of existence, my assumption was green marketing only applies to the construction industry. This webinar is an eye opener. Thank ICAN for the opportunity and also, thank you to the facilitator. Not forgetting the support to the facilitator.
MB051217
What stood out for me is that whether you are producing a product or rendering services, you can adopt green marketing, which will benefit your company (improving credibility, More profits, innovation ) while also keeping the environment safe
MB063073
I like standard operation without cutting process. I am a diligent and trustworthy in my dealings. I pay more attention to details, values and others. I sincerely like a process without reservations. I do all my best to ensure the right thing is done according to policy and regulation. I don't like a system were due diligence and process is compromised. I profer to remain were i am than compromi
MOSES
The course is well structured, rich in professional content and topnotch delivery by the presenter Steve Olayinka. However, it is observed that the platform does not permit course login on more than one device.
MB038666
E-learning offers a sustainable solution for professional development. ICAN can promote this eco-friendly approach through targeted green marketing campaigns. One strategy could be to require members to complete an e-learning module at least once every two years, highlighting the environmental benefits and convenience of digital learning.
This course reinforced sustainability as a strategic business tool, rather than a branding exercise. A key insight gained was that green marketing delivers competitive advantage only when environmental practices are embedded in core strategy, operations, and value propositions. This integration strengthens credibility, differentiation, and long‑term value creation.